Music discovery
35% of listeners jump to new artist territory when a single adult-DVD-inspired track sits at the top of Cusk’s Playlist, and the trick is to place that track strategically while leveraging real-time data. Music Discovery Blueprint: Leveraging Cusk’s Playlist In my early trials with Cusk, I found that
playlist curation
The KitKat Break The Loop campaign achieved an 85% music discovery engagement rate by applying three under-used playlist-curation tactics. By marrying the crisp snap of a KitKat bar with micro-playlists that echo its flavor story, the activation turned a simple snack ad into a high-impact audio experience. In eight days
playlist curation
In 2024 I counted 5 habits that most listeners swear by but that actually sabotage their search for fresh tracks. The habits look helpful on the surface but they keep you stuck in a loop of familiar songs. Understanding why they fail lets you replace them with methods that truly