playlist curation
Cracks KitKat’s Sound, Unlocks 85% Music Discovery
The KitKat Break The Loop campaign achieved an 85% music discovery engagement rate by applying three under-used playlist-curation tactics. By marrying the crisp snap of a KitKat bar with micro-playlists that echo its flavor story, the activation turned a simple snack ad into a high-impact audio experience. In eight days
